Makeup Beat

The symbolism of Mrs. Obama’s choice of such a young American designer is invigorating for the fashion industry, especially at a moment when new companies are facing tight odds of survival. Photo: Michael Appleton for The New York Times

Having written about Jason before regarding his doll kingdom, primarily his doll of Amanda LePore and for producing my friend Mel Odom’s Gene doll, now the whole world is talking about his designs for our new First Lady Michelle Obama.

Launching his first collection in 2006 makes Jason a neophyte in the fashion game. In fact upon learning of Ms. Obama’s Inaugural gown choice Wu stated “I didn’t think it was my turn yet.”

Having been a former intern of Narciso Rodriguez and knowing Michelle has worn Narciso often, makes me wonder if the Cuban-American designer might have introduced the two.

Born and raised in Taipei, Wu has traveled the world from early on in life. He spent a portion of his life living and studying in Canada, France and different parts of the United States before establishing himself in New York City where he attended Parsons School of Design.

Always an avid fan of fashion, Jason started designing on dolls as a creative outlet for his budding interest in fashion design as a child. In 1998 after entering and winning a fashion doll design contest, Mr. Percy Newsum (president of Integrity Toys Inc.), noticed the young man’s potential and recruited him as a freelance designer. Within 2 years at the ripe young age of 17, Wu proved to be such an important part of the company that he was brought on as the full time creative director, only to be made partner soon after of his own Fashion Royalty division.