H&M Launches Fashion Against AIDS…
“Cheap-chic retailer H&M rounded up a bevy of celebrities to join the fight against AIDS. In the spirit of Valentine’s Day, the company will offer a line of celebrity-designed t-shirts, tanktops and hooded sweatshirts (and an ad campaign featuring the celebs sporting their designs) in February. Twenty-five percent of proceeds will benefit HIV prevention projects around the world.
H&M and Designers Against AIDS hope to raise awareness of HIV among youth. According to estimates, 50 percent of new HIV infections occur within men and women between the ages of 15 and 24.
While H&M is fond of designer collaborations, this is the first time that the company is partnering with Designers Against AIDS and a roster of celebrities that includes Rihanna, Timbaland, Rufus Wainwright, Scissor Sisters, The Cardigans, Ziggy Marley, Jade Jagger, Good Charlotte, Chicks on Speed and My Chemical Romance.”
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