Jessica Alba New Face of Revlon…
Photo source: People.com
As her first endorsement for Revlon, Alba will be featured in a global advertising campaign for the new Revlon 3D Extreme Mascara that will include television, print, in-store and internet placements. Directed by Ellen Von Unworth, the campaign’s first television commercial for 3D Extreme Mascara will launch in the US market July 2007. A comprehensive print campaign will also debut in August 2007 with insertions in beauty and lifestyle books.
“We are thrilled to have Jessica as part of the Revlon family,” says Elizabeth Crystal, Senior Vice President of Color Cosmetics. “She is both a dynamic and beautiful woman who represents the modern, glamorous spirit of the brand.” Source.
Pretty girl but, I.M.O. they need to go back to using models.
